What’s New in Sailthru

Learn about our latest product releases and enhancements. Please contact your Customer Success Manager or Support with any questions.

Enhanced handling of ‘list unsubscribe’ requests from inside email applications

October 14, 2016
Beginning Oct. 24, 2016, we will treat “unsubscribe” requests from email platforms differently than “Spam” reports. These requests come from the “Unsubscribe” buttons in apps like Gmail, as opposed to someone clicking your messages’ own “unsubscribe” link. This will optimize delivery for users who wish only to leave a mailing list and not completely prevent important messages such ...

Sailthru and Carnival.io List Integration Now Live

October 12, 2016
Most marketers know that mobile is a strategic “must-have” but according to Forrester Research only 13% of marketers say they’ve integrated mobile into their marketing mix successfully. Sailthru acquired Carnival.io in April 2016, and by investing and trusting in us, you are already one step ahead of your competitors by being able to pair your ...

October 2016 Updates

October 4, 2016
The start of October brings with it a few notable improvements and bug fixes: Update to the Campaign Detail Report “Audience Builder” tool You can now use the “ANY” mode of criteria matching within the Audience Builder in the Campaign Detail Report. Support for the Transactional Delivery reporting “click map” when using query string parameters If your click reporting relies on query ...

Less Time Waiting, More Time Doing

October 3, 2016
We recently completed an update to our Snapshot jobs, bringing 5-to-15x faster speeds to general and Campaign (blast) Snapshots. Throughout 2016, we refactored and brought speed improvements to eight jobs in the Sailthru system, improving your day-to-day efficiency! Those jobs included: List Generate List Import All List Data Export Save Campaign (blast) members to List Purchase Log export List Erase Snapshots Campaign (blast) Snapshots We ...

Audience Builder – Primary Lists as multiple source list bug fix

September 30, 2016
On Wednesday Oct. 4th Sailthru will correct a bug that dropped the “All Primary Lists” option in Audience Builder when using multiple source lists. Primary List is a designation for lists in my.sailthru to receive improved reporting, specifically the ability to track list growth. Audience Builder is Sailthru’s tool for segmenting those users already under your management. The segments created in Audience Builder ...

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