What’s New in Sailthru

Learn about our latest product releases and enhancements. Please contact your Customer Success Manager or Support with any questions.

Single Use Promotion Codes Workflow Support

August 16, 2017
Upload a file of single usage codes to Sailthru and easily distribute them in your email sends! You no longer need to limit your discount efforts to generic, re-usable codes. Those may be great for acquiring users, but campaigns with limitless coupon redemptions have been weakened by coupon finding apps that negatively affect revenue. Reclaim those ...

Lifecycle Optimizer Launches Easy Cart Abandonment Messaging and Push Notifications

August 14, 2017
Since our late-March launch, we’ve seen brilliant flows exhibiting the power of Lifecycle Optimizer as your hub for triggered message series. Central to the experience is ensuring you can quickly create and modify your series in an easy-to-use interface. To date, we’ve focused a lot on the email aspect of flow entries (starts) and actions, ...

Use multiple branches to route users through Lifecycle Optimizer flows

July 27, 2017
Leverage the power of the Sailthru user profile and custom fields to create tailored experiences for users in Lifecycle Optimizer. Beginning July 31, 2017, you can create multiple branches from a user profile custom field check. With this release, you can dynamically shape your welcome series, post-purchase series and more using the Sailthru custom fields you ...

Take control of Lifecycle Optimizer entries with flow-level frequency capping

July 12, 2017
On July 13, 2017, we’re launching flow-level frequency capping in Lifecycle Optimizer! This allows you to set limits on users entering a flow with three levels of control: Only let a user in a specific¬†flow once ever Block users from entering a flow if they’re currently participating in it Prevent users from entering a flow too often using ...

Lifecycle Optimizer can help display event custom event data inside your email templates

July 5, 2017
Event API calls can include custom fields (vars) as part of the call, which can include meta data or other information you want to reference to your users.¬†You can currently filter Lifecycle Optimizer flow entries based on these fields. Now, you’ll be able to display those custom fields in any email template sent by that ...