What’s New in Sailthru

Learn about our latest product releases and enhancements. Please contact your Customer Success Manager or Support with any questions.

New Mobile A/B Testing: Optimize Your Push and In-App Messaging

November 29, 2017
Today we released our new Mobile Message AB Testing capability which has been enabled for all Carnival users. The new AB testing experience builds on top our new Message Composer, to allow marketers to easily test push and in-app message variations to determine which one performs best. Features include: Ability to test up to 5 variations of ...

Monitor Lifecycle Optimizer Metrics in Realtime; Filter Entries on Purchased-Item Custom Fields

November 7, 2017
November brings with it two new additions to the Lifecycle Optimizer builder – check them out below. Watch flow metrics update in realtime –¬† no refresh needed Just in time for Black Friday and Cyber Monday, reporting inside the Lifecycle Optimizer builder view now updates automatically without requiring a page refresh. When the metrics toggle is on, ...

Lifecycle Optimizer launches realtime email performance metrics; three additional features

October 24, 2017
Today we launched four Lifecycle Optimizer features, capping a packed-summer of updates to our automated marketing series tool. This release includes: Realtime email performance metrics Easily copy an active flow Action: Set a custom field with a date stamp Check: Custom field date values using relative dates Read on to learn more about each addition! Realtime email performance metrics Monitor the success of ...

Updates to ‘query’ API to properly handle invalid criteria and values

September 18, 2017
The following release information is for developers using the “query” API functionality: The launch of the new Audience Builder allowed for additional validation to be used within the the tool. This validation prevents audience searches from being run on illogical criteria, such as dates that aren’t actually dates, or characters that aren’t numbers. We are extending ...

Optimize your automation with Lifecycle Optimizer branch testing

September 12, 2017
Automation is a cornerstone of Lifecycle Optimizer, and we know how important it is to optimize future customer experience based on current customer performance. Testing is crucial to this mission, and today we are beyond excited to introduce testing inside of Lifecycle Optimizer. You can now add a test step in flows to randomly split users ...