What’s New in Sailthru

Learn about our latest product releases and enhancements. Please contact your Customer Success Manager or Support with any questions.

Use Lifecycle Optimizer to Personalize a User’s First Purchase Experience

April 17, 2017
A customer’s first purchase is a big deal–and marketers can now use Lifecycle Optimizer to easily act on it! Use our new optional purchase filters to quickly double-down on customers who are making their first-ever purchase in your account. This filter is available in two step types: Entry: “Purchase Made” (to determine if the user should enter a flow) Check: “Purchase Made” ...

Security Patch to User Management Hosted Pages

April 3, 2017
We have proactively addressed a potential security vulnerability in our User Management Hosted Pages. As of April 3, Sailthru prevents Zephyr code from being passed to a hosted page through the link’s query parameters. Although no clients are currently using this ability, it was flagged as potential vulnerability for revealing more information than intended. We took steps to prevent this ...

Introducing Lifecycle Optimizer

March 23, 2017
Automated personalization just got easier Today, Sailthru proudly welcomes Lifecycle Optimizer to our family of core products. Lifecycle Optimizer allows you to create user flows with interchangeable steps, giving you complete control over triggered-message series in one easy-to-use interface. Visualize your workflow – welcome series and post-purchase series are just clicks away. Ready to experience Lifecycle Optimizer? Full documentation ...

Consistent deliverability for Lifecycle Optimizer and transactional messages

March 23, 2017
Beginning March 23, 2017, we will update our IP routing to best accommodate the increased triggered email traffic expected from Lifecycle Optimizer. Most triggered, or 1-to-1 emails, will be moved into the same IP ranges as mass mail campaigns. By Spam compliance standards, triggered marketing messages are similar in content to mass mail messages. To keep ...

Lifecycle Optimizer Training Webinars

March 20, 2017
Sailthru’s Lifecycle Optimizer allows you to create user flows with interchangeable steps, giving complete control over triggered message series in one easy-to-use interface. Visualize your workflow — welcome and post-purchase series are just clicks away. Lifecycle Optimizer’s functionality is growing. In this webinar, you’ll learn about the tool’s current functionality, what to expect in Q2 and ...

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