What’s New in Sailthru

Learn about our latest product releases and enhancements. Please contact your Customer Success Manager or Support with any questions.

Consistent deliverability for Lifecycle Optimizer and transactional messages

March 23, 2017
Beginning March 23, 2017, we will update our IP routing to best accommodate the increased triggered email traffic expected from Lifecycle Optimizer. Most triggered, or 1-to-1 emails, will be moved into the same IP ranges as mass mail campaigns. By Spam compliance standards, triggered marketing messages are similar in content to mass mail messages. To keep ...

Lifecycle Optimizer Training Webinars

March 20, 2017
Sailthru’s Lifecycle Optimizer allows you to create user flows with interchangeable steps, giving complete control over triggered message series in one easy-to-use interface. Visualize your workflow — welcome and post-purchase series are just clicks away. Lifecycle Optimizer’s functionality is growing. In this webinar, you’ll learn about the tool’s current functionality, what to expect in Q2 and ...

API Documentation Overhauled: What’s New

March 15, 2017
Tell your developers! We’re happy to announce our overhauled developer documentation, making it easier than ever to integrate with Sailthru. These improvements impact all API documentation pages, including our overview/technical docs, our many API endpoints, and each pre-written code library that we offer for engaging with the API. Enhancements include: New examples right up top for each available ...

Audience Builder enhancements for select criteria

March 9, 2017
Today we are releasing some important improvements to our Audience Builder tool and Smart Lists. This work is being done as part of a larger project to rewrite the Audience Builder UI and enhance its functionality, which should culminate in a large release next month. For now, these are the changes that we have put ...

Improving Your Day-to-Day Campaign Workflow (Updated 4/6)

March 1, 2017
We know how much time you spend in our platform, to the point of knowing every extra click. So this month we are tackling a series of feature requests that came directly from you, to make your campaign workflow smoother and easier than ever. More new campaign features will be released over the coming weeks, so keep an ...