What’s New in Sailthru

Learn about our latest product releases and enhancements. Please contact your Customer Success Manager or Support with any questions.

Lifecycle Optimizer launches realtime email performance metrics; three additional features

October 24, 2017
Today we launched four Lifecycle Optimizer features, capping a packed-summer of updates to our automated marketing series tool. This release includes: Realtime email performance metrics Easily copy an active flow Action: Set a custom field with a date stamp Check: Custom field date values using relative dates Read on to learn more about each addition! Realtime email performance metrics Monitor the success of ...

Updates to ‘query’ API to properly handle invalid criteria and values

September 18, 2017
The following release information is for developers using the “query” API functionality: The launch of the new Audience Builder allowed for additional validation to be used within the the tool. This validation prevents audience searches from being run on illogical criteria, such as dates that aren’t actually dates, or characters that aren’t numbers. We are extending ...

Optimize your automation with Lifecycle Optimizer branch testing

September 12, 2017
Automation is a cornerstone of Lifecycle Optimizer, and we know how important it is to optimize future customer experience based on current customer performance. Testing is crucial to this mission, and today we are beyond excited to introduce testing inside of Lifecycle Optimizer. You can now add a test step in flows to randomly split users ...

Single Use Promotion Codes Workflow Support

August 16, 2017
Upload a file of single usage codes to Sailthru and easily distribute them in your email sends! You no longer need to limit your discount efforts to generic, re-usable codes. Those may be great for acquiring users, but campaigns with limitless coupon redemptions have been weakened by coupon finding apps that negatively affect revenue. Reclaim those ...

Lifecycle Optimizer Launches Easy Cart Abandonment Messaging and Push Notifications

August 14, 2017
Since our late-March launch, we’ve seen brilliant flows exhibiting the power of Lifecycle Optimizer as your hub for triggered message series. Central to the experience is ensuring you can quickly create and modify your series in an easy-to-use interface. To date, we’ve focused a lot on the email aspect of flow entries (starts) and actions, ...