What’s New in Sailthru

Learn about our latest product releases and enhancements. Please contact your Customer Success Manager or Support with any questions.

New and Improved Transactional Email Reporting Page

April 28, 2017
Introducing the new Transactional Email Reporting page! The re-launch of this page combines richer data, an improved interface, and a new set of features. On the previous page, you could only access aggregate data. Now, when you download the report, you’ll have access to time-series data! This will allow you to chart template performance over time ...

New Audience Builder Now Available in My Sailthru

April 19, 2017
All clients can now use Sailthru’s new Audience Builder! In keeping with our commitment to client satisfaction, we redesigned Audience Builder to make it easier to find criteria, to have better validation of your queries, to include Smart List membership as criteria, and to allow you to combine criteria using AND and OR statements, all so ...

Use Lifecycle Optimizer to Personalize a User’s First Purchase Experience

April 17, 2017
A customer’s first purchase is a big deal–and marketers can now use Lifecycle Optimizer to easily act on it! Use our new optional purchase filters to quickly double-down on customers who are making their first-ever purchase in your account. This filter is available in two step types: Entry: “Purchase Made” (to determine if the user should enter a flow) Check: “Purchase Made” ...

Security Patch to User Management Hosted Pages

April 3, 2017
We have proactively addressed a potential security vulnerability in our User Management Hosted Pages. As of April 3, Sailthru prevents Zephyr code from being passed to a hosted page through the link’s query parameters. Although no clients are currently using this ability, it was flagged as potential vulnerability for revealing more information than intended. We took steps to prevent this ...

Introducing Lifecycle Optimizer

March 23, 2017
Automated personalization just got easier Today, Sailthru proudly welcomes Lifecycle Optimizer to our family of core products. Lifecycle Optimizer allows you to create user flows with interchangeable steps, giving you complete control over triggered-message series in one easy-to-use interface. Visualize your workflow – welcome series and post-purchase series are just clicks away. Ready to experience Lifecycle Optimizer? Full documentation ...