Sailthru for WordPress version 3.1 adds an easier setup process and more configurability to the plugin as well as a number of new filters to allow you more customization over the Content API, Sailthru Script Tag and Sailthru Meta Tag deployment. Please note that after installing the plugin re-save your API keys by clicking on the Sailthru Settings ...

As of today, you now have two ways to handle users after they sign up for your newsletters in an overlay: Complete control – if you wish to have complete control, you can use two new Javascript callback functions which will enable you to control the sign up flow. You can choose where and when to ...

Today we released our Exit Intent targeting capabilities for SPM Overlays. With a simple toggle, you can now enable your site to display onsite messaging whenever a site visitor moves to exit. Triggered site messaging can include user sign up or reengagement messaging of your choosing. Exit intent is triggered once the site visitor’s mouse ...

Today we released our new Mobile Message AB Testing capability which has been enabled for all Carnival users. The new AB testing experience builds on top our new Message Composer, to allow marketers to easily test push and in-app message variations to determine which one performs best. Features include: Ability to test up to 5 variations of ...

November brings with it two new additions to the Lifecycle Optimizer builder – check them out below. Watch flow metrics update in realtime –  no refresh needed Just in time for Black Friday and Cyber Monday, reporting inside the Lifecycle Optimizer builder view now updates automatically without requiring a page refresh. When the metrics toggle is on, ...