Release Notes

Learn about our latest product releases and enhancements. Please contact your Customer Success Manager or Support with any questions.

Introducing Lifecycle Optimizer

March 23, 2017
Automated personalization just got easier Today, Sailthru proudly welcomes Lifecycle Optimizer to our family of core products. Lifecycle Optimizer allows you to create user flows with interchangeable steps, giving you complete control over triggered-message series in one easy-to-use interface. Visualize your workflow –¬†welcome series and post-purchase series are just clicks away. Ready to experience Lifecycle Optimizer? Full documentation ...
[Read More]

Consistent deliverability for Lifecycle Optimizer and transactional messages

March 23, 2017
Beginning March 23, 2017, we will update our IP routing to best accommodate the increased triggered email traffic expected from Lifecycle Optimizer. Most triggered, or 1-to-1 emails, will be moved into the same IP ranges as mass mail campaigns. By Spam compliance standards, triggered marketing messages are similar in content to mass mail messages. To keep ...
[Read More]

Lifecycle Optimizer Training Webinars

March 20, 2017
Sailthru’s Lifecycle Optimizer allows you to create user flows with interchangeable steps, giving complete control over triggered message series in one easy-to-use interface. Visualize your workflow — welcome and post-purchase series are just clicks away. Lifecycle Optimizer’s functionality is growing. In this webinar, you’ll learn about the tool’s current functionality, what to expect in Q2 and ...
[Read More]

API Documentation Overhauled: What’s New

March 15, 2017
Tell your developers! We’re happy to announce our overhauled developer documentation, making it easier than ever to integrate with Sailthru. These improvements impact all API documentation pages, including our overview/technical docs, our many API endpoints, and each pre-written code library that we offer for engaging with the API. Enhancements include: New examples right up top for each available ...
[Read More]

Audience Builder enhancements for select criteria

March 9, 2017
Today we are releasing some important improvements to our Audience Builder tool and Smart Lists. This work is being done as part of a larger project to rewrite the Audience Builder UI and enhance its functionality, which should culminate in a large release next month. For now, these are the changes that we have put ...
[Read More]

Top