What’s New in Sailthru

Learn about our latest product releases and enhancements. Please contact your Customer Success Manager or Support with any questions.

Get personal with your users

July 13, 2018
Sailthru’s personalization capabilities are powered by what we know about users. This data enables our clients to understand what their users will open, visit, read, and buy, and so much more. All of this user data is viewable in one location, the Sailthru user profile. Given the importance of this data we are excited to ...

Customize templates with Email Composer’s display rules

July 10, 2018
Email Composer allows marketers to easily create messages with a drag-and-drop interface. Beginning today, you can use Email Compser’s display rules tool to dynamically display images, text and buttons to customers based on their custom profile fields. Display a message exclusively to your platinum loyalty members Give a reminder to subscribers who haven’t registered for a special ...

Updates to the Template listing page

June 18, 2018
Following the launch of Email Composer, we have adjusted the Template list page to display most-recently edited templates first. The page previously sorted alphabetically by name. With all the great new templates created in Email Composer, this lets you quickly access recent templates regardless of their name. We aren’t stopping there: Later this year, we’ll introduce a ...

Introducing Email Composer

May 23, 2018
You’ve been there: It’s 4:45 on a Friday afternoon and your boss wants a quick redesign to your weekend promotion. Your creative team is out the door early, or has a turnaround time that will exceed the promotional period the email references. You need changes and you need them right away. Anxiety strikes, but worry no ...

Get cookin’ with Lifecycle Optimizer Recipes

May 15, 2018
Our team often receives questions about popular Lifecycle Optimizer flow layouts, including the question, “So what are other customers doing that’s cool?” To help answer that question and inspire your creativity, we’re introducing Recipes to Lifecycle Optimizer. Use Lifecycle Optimizer Recipes to discover new strategies or quickly get started with popular flows such as Welcome Series. ...

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