What’s New in Sailthru

Learn about our latest product releases and enhancements. Please contact your Customer Success Manager or Support with any questions.

Tailor the customer experience using custom event attributes

September 17, 2018
Sailthru’s Custom Events allow marketers and developers to quickly launch new flows and send messages for business-specific use cases, all with minimal development work and maximum marketer control. Gone are the days where developers needed to make code changes for every creative change, cadence alteration or test scenario. With Sailthru’s Lifecycle Optimizer, a single Custom ...

Retrace (and fix) your steps with Email Composer’s ‘undo’ widget

August 29, 2018
Mistakes happen – you shouldn’t lose time over them! Email Composer’s new undo widget gives you the ability to undo and redo your last 15 edits within an editing session. Look for the new Undo/History widget in the lower-left of Email Composer’s message canvas. It will appear after the first edit to a template.   Use the arrows ...

Use list membership to guide customers in Lifecycle Optimizer

August 29, 2018
Our newest Lifecycle Optimizer “check” allows you to guide customers based on their subscriber status in a given natural list.   This allows you to create flows with different behavior and messaging for customers who are not members of particular lists. You can use this to drive subscriptions to new newsletters, or behave differently for customers who ...

Feeds and link tracking settings are now in Email Composer

August 29, 2018
You can now access additional templateĀ settings inside Email Composer. With settings similar to Campaign Builder and the HTML template editor, you can: Enable or disable link rewriting, automatic Google Analytic tracking parameters or add your own custom tracking query parameters (UTMs) Select a default link domain for the template if your account uses multiple link domains Add a ...

Overlays Conversion Wall

August 16, 2018
We are excited to offer Overlays clients the ability to prompt and force conversion or engagement in order for a site visitor to access the underlying content on the page. This new functionality enables clients to prompt visitors to subscribe, sign up, redirect, or respond to a prompt, all with a simple toggle. This functionality ...