Sailthru is excited to announce Saithru Experiences! Sailthru Experiences is a new way for you to grow your marketing lists and create robust profiles. With spin-to-wins, polls, giveaways, and more, Experiences lets you build unique and interactive experiences to capture zero- and first-party data to better segment their audiences, target subscribers, and send them more relevant …

Copy Lifecycle Optimizer flows across accounts. Make a copy of a flow within your account-or, if you have multiple Sailthru accounts, you can copy a flow to one or more different accounts directly from the Flow List page.  Once copied, the flow appears in the list for the selected account or accounts, marked with the name of …

See the stats that matter to you by adding, deleting and rearranging your table columns. With this update, you now have much more control over the columns of the table on Email Summary. Moving forward, you can: Add and remove columns so that you can see the stats that matter to you. Rearrange columns so that the stats …

We have simplified how to access purchase data in Lifecycle Optimizer by making contextual purchase data available within your purchase-based flows. Previously, flows and templates required accessing the purchase data from the user profile. Now, when using a “Purchase Made” entry type in LO, you can simply reference that specific purchase object using the zephyr object {purchase}. For …

If you make use of our webhooks feature in Lifecycle Optimizer to pass data to systems outside of Sailthru, we have added a powerful piece of new functionality to our webhooks capabilities: You can now pass custom event variables (vars) of any kind into your webhooks! While you have always had the ability to include data …