Our new campaign-send throttling is available to all accounts, just ahead of the busy holiday shopping season. Sometimes your site’s traffic exceeds expectations – and resources – leading to a less-than-desirable experience for your customers. Campaign click-through traffic can compound the problem – so what’s an email marketer to do? Rather than completely pause sends, our new ...

You can now set variant percentages as low as 1% in a campaign A/B tests. We’ve lowered the limit from 10% based on feedback from marketers looking to limit the number of customers exposed to lower-performing tests.  

You can now trigger flows in Lifecycle Optimizer when a profile is removed from a natural list. Like the “List Joined” entry, flows using “List Removed” will initiate when a profile is removed from a natural list. Removing a user from a list occurs in a few different ways: Through a User API call From a Hosted Page Email links ...

Our new Lifecycle Optimizer entries look at campaign message opens and clicks, the first step in our efforts to bring mass-mail orchestration to the Lifecycle Optimizer flow-building experience. For marketers managing multiple brands or verticals in one account, you can use this new LO flow type to track brand/vertical-level engagement based on campaign labels, or the ...

Our new Content & Personalization tab in Email Composer settings provides an easy way to: preview data feed content for your template add Interest personalization or randomization to a template’s feed What’s changed? Data feed selection moved to the Content & Personalization tab Quickly preview the items in a selected feed without leaving the page Select from three options to tailor ...