Sailthru offers different ways to track user engagement, here are links so you can review how to set up and how you can opt users out of tracking technologies.
Sailthru offers our customers ‘Do Not Track’ capabilities that allow users to opt out from online tracking across devices whenever a user identifies him/herself.
A beacon is an image you include in your emails that Sailthru uses to track which users open your emails. When the image loads, Sailthru logs information about the user and their session. If you want to track opens, you must include a beacon in your templates and campaigns.
Sailthru Mobile and Apple Devices
Using Apple’s published data types as a guide, data collected by default for Sailthru mobile customers includes:
- Product Interaction data and/or Purchase data (e.g. app launches, push interactions, in-app message interactions, session times)
- Diagnostic data (e.g. app version, SDK version, OS version)
- Customer defined vars or custom attributes – this is completely dependent on the customer’s implementation, and we recommend that customers review the list of data types provided by Apple to confirm which of these they have opted to send to Sailthru
As more guidance and rules are applied to the technologies used to track individuals, Sailthru will continue to evaluate our current and future services with individual privacy as a core requirement of feature development. We will continue to ensure that the services offered allow customers to comply with their obligations under privacy laws.