Optimize your automation with Lifecycle Optimizer branch testing

Automation is a cornerstone of Lifecycle Optimizer, and we know how important it is to optimize future customer experience based on current customer performance. Testing is crucial to this mission, and today we are beyond excited to introduce testing inside of Lifecycle Optimizer.

You can now add a test step in flows to randomly split users between 2-5 branches, allowing you to experiment with separate templates, wait time cadences or any other branching behavior using your customer’s custom fields! You can quickly add a test step to:

  • 50/50 test two post-purchase series templates
  • 90/10 test your welcome series cadence
  • Create up to five random split branches to test subject lines in high-volume flows

To get started, look for the new “Test” selection in the step menu:

Lifecycle Optimizer Test Step

And quickly configure your test:



It’s all live right now! You can read more about branch tests in our Lifecycle Optimizer documentation. We also encourage you to attend one of our release training webinars with Sailthru Academy! We’ll walk you through the new functionality and give you tips to make the best use of our testing.

Sailthru Academy Release Training: Lifecycle Optimizer branch testing

  • Mon, September 18, 3:00pm – 3:30pm – Register
  • Tue, September 19, 10:30am – 11:00am – Register

We look forward to seeing you then. If you need additional assistance, don’t hesitate to reach out to your Customer Success team member or contact support@sailthru.com.

We’re not done with testing yet! Coming in October: Realtime email performance metrics – open and click rates – displayed inside the Lifecycle Optimizer builder. You’ll never need to leave the flow to see how your tests are doing! Look for details soon.