Recently, Google and Yahoo! announced that they’ll be implementing enforced email authentication and spam prevention requirements that will impact all senders.

What’s changing?

As of February 2024 Google will require email authentication for bulk senders (email volumes exceeding 5,000 or more a day) and other spam prevention requirements will now be mandatory, with Yahoo outlining a similar set of requirements. Although authentication has been a best practice for email marketers for more than a decade and unsubscribe links are a standard legal requirement, starting in February 2024 there will be changes to how Google and Yahoo determine if an email is delivered or rejected.

Join our deliverability experts as they deep dive into the upcoming Google and Yahoo! sender requirements and what they mean for you. Plus, we’ll highlight how our Marigold solutions will support you in navigating these changes. This is one session you won’t want to miss!

Choose a time that works for you:

• Session 1: Wednesday, November 29th at 10am CST – Register now
• Session 2: Thursday, November 30th at 5pm CST – Register now

Can’t make either session? Register anyway, and we’ll send you the on-demand recording.