New Mobile A/B Testing: Optimize Your Push and In-App Messaging

Today we released our new Mobile Message AB Testing capability which has been enabled for all Carnival users. The new AB testing experience builds on top our new Message Composer, to allow marketers to easily test push and in-app message variations to determine which one performs best.

Features include:

  • Ability to test up to 5 variations of any push or in-app message at once
  • Split slider to adjust audience distribution
  • Visual message-level results comparison
  • Intuitive edge-to-edge interface

AB Testing

To get started with AB testing, see our newly updated documentation.