Link Rewriting With Zephyr

If you create a link that contains Zephyr code as part of the link, such as

http://example.com/path?email={email}

the link is bundled together as a single distinct link. Therefore, you can track the performance of that link across users, rather than have it render and track as thousands or millions of different individual links.

When that link containing Zephyr code is clicked, it is evaluated in its own scope, outside of the regular HTML body.

In the Advanced tab of the template/campaign editor, add any temporary variables to the Setup section. These will be run before the link is evaluated, so any variables will be included.

Avoid the use of variables that are locally scoped to the HTML body as part of the query string, as they will not be included in the scope of the link. So the below won’t work:

 {myvar = 'test'} my link 

 

If you’d like variables appended to all of your links (useful for getting data about clicks) enter the variables into theAuto-Append Link Parameters and they’ll be automatically appended to the links.

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