Customize Content Based On Engagement

Sailthru enables you to customize content in a template or campaign based on subscriber activity levels.

The user_engagement() function returns a score from 1 to 6 based on your user’s engagement level:

1 = Dormant
2 = Disengaged
3 = New
4 = Passive
5 = Active
6 = Engaged

This can be used to select content to display within a template.

Example: Show one ad to Active/Engaged/New users, another ad for Passives, and a third ad for everyone else.

{switch user_engagement()}
  {case 3,5,6} Actives ad here {/case}
  {case 4} Passives ad here {/case}
  {case 1,2} Inactives ad here {/case}