FOR DEVELOPERS OVERVIEW
Developers need to perform a few steps before the full power of Sailthru can be leveraged. These include:
- Set up Sailthru’s API to take advantage of all of Sailthru’s features. Some of the ways to leverage Sailthru’s API include:
- Sending campaign, transactional, and triggered emails
- Adding or updating user subscriptions
- Performing background processing tasks
- Set-up Data Feeds and Horizon Content Feeds
- Code templates with Salithru’s sophisticated template syntax called “Zephyr“, which lets you personalize emails and websites with dynamic content and optimize your templates with a host of other functions, such as social media sharing.
- Begin collecting behavioral user data with Horizon, which is as simple as pasting a few lines of code on your website’s pages. User interest data can be used with Content Feeds in both email and web (Site Personalization Manager) templates.