Selecting Your Audience

Walkthrough

  1. the Field near Your Target Audience to select a target list
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  3. Once a target list loads, it appears with a value named Valid, which is the number of working emails
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There are four email types:

  • Valid – A live email address that can receive mail
  • Soft-Bounced - A temporarily invalid email address, usually due to internet service provider blocking or throttling mail. Soft-bounced emails are considered valid during future sends.
  • Hard-Bounced – An invalid email address. Hard-bounced emails are removed from a list.
  • Opted-Out – An unsubscribed email address. Opted-out emails are removed from a list.
  1. After a target list loads, the menu expands to reveal Your Suppressed Audience options
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  3. the Field near Your Suppressed Audience to select a suppression list
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  5. Once a target list loads, it appears with a value named Valid, which is the number of working emails
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  7. To add more suppression lists, + Add Suppress Audience. By default, only one suppression list is allowed. To enable more than one suppression list, please contact your Account Manager.
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Target Lists are users segments that can receive a campaign.

Suppression Lists are users segments that may be on the targeted lists, and should not receive a campaign. Keep in mind that the same list used as both a target and suppression list.

FURTHER INFORMATION:
Creating Lists Overview

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