Implement LiveIntent Tags
LiveIntent tags require unique variables (macros) to function properly. The values are called into LiveIntent tags at the time the email is sent.
The variables include:
- An email
- A unique placement id
- A list id (optional, but used for reporting)
To set these up in Sailthru, you’ll need to swap these LiveIntent values with Sailthru template variables using Zephyr.
LiveIntent Tag | Description | Sailthru Template Variable |
---|---|---|
Maps to an email or an MD5 hash of an email in Sailthru. Variable e={Email} m={MD5 hash} (recommended) Note: As a privacy best practice, hash email addresses. |
Email {email} MD5 hash of an email |
|
Placement ID |
This must be a unique number specific to the individual user and the campaign. To get this kind of value, we recommend combining the “emailnum” variable with a date value or the blast id.
Emailnum represents the order of the message in the total send, i.e. 20 would be the 20th message sent in the campaign |
Date and emailnum {date(‘MMddyyyy’)+emailnum} Blast ID and emailnum |
List ID optional, but needed for reporting |
Sailthru does not have a template variable called list_id. You can use other Sailthru values to identify the campaign in their reporting. We recommend:
Variable |
Numerical campaign ID {blast.id}
Campaign list name Campaign Name |
Key/Value Pairs |
Set custom key/value pairs for demographic data or list segments. Variable {key}={variable} |
Reference Sailthru’s template or profile custom fields as needed. |
Using LiveIntent Values in Templates
- In the Template Editor, add LiveIntent tags to your template as you build it.
- In Email Composer, add an HTML block and add LiveIntent tags to your template there.
- To add an HTML block to your template in Email Composer:
- Decide on your template formatting. If you’re using the available row structures, drag them into place on your template.
- Drag an HTML block from the Content Pane to your desired location in your template.
- Click the HTML block. The Content Properties pane opens for your HTML block.
- Add your LiveIntent tags in the HTML composer in the Content Properties pane.
- Finish editing your template.
- To add an HTML block to your template in Email Composer: