Liveintent Tags
LiveIntent tags require unique variables (macros) to function properly. The values are called into LiveIntent tags at the time the email is sent.
The variables include:
- An email
- A unique placement id
- A list id (optional, but used for reporting)
To set these up in Sailthru, you’ll need to swap these LiveIntent values with Sailthru template variables using Zephyr.
LiveIntent Tag |
Description |
Sailthru Template Variable |
Email |
Maps to an email or an MD5 hash of an email in Sailthru.
Variable
e={Email}
m={MD5 hash} (recommended)Note: As a privacy best practice, hash email addresses. |
Email
{email}MD5 hash of an email
{md5(email)} |
Placement ID |
This must be a unique number specific to the individual user and the campaign. To get this kind of value, we recommend combining the “emailnum” variable with a date value or the blast id.Emailnum represents the order of the message in the total send, i.e. 20 would be the 20th message sent in the campaign
Variable
p={Placement ID} |
Date and emailnum
{date(‘MMddyyyy’)+emailnum}Blast ID and emailnum
{blast.id+emailnum} |
List ID
optional, but needed for reporting |
Sailthru does not have a template variable called list_id. You can use other Sailthru values to identify the campaign in their reporting. We recommend:
- The numerical campaign ID
- The campaign list name
- The campaign name
Variable
li={List ID} |
Numerical campaign ID {blast.id}Campaign list name
{blast.list}Campaign Name
{blast.name} |
Key/Value Pairs |
Set custom key/value pairs for demographic data or list segments.
Variable
{key}={variable} |
Reference Sailthru’s template or profile custom fields as needed. |
Using LiveIntent Values in Templates
- In the Template Editor, add LiveIntent tags to your template as you build it.