Messaging
  • Templates
    Templates Overview Template List Page and Idea Gallery The Template Editor Email Composer SMS Templates In-app and Push Templates Beta Add a Personalized Data Feed in Email Composer Email Composer Best Practices Annotate Your Email for the Google Promotions Tab Implement LiveIntent Tags Optimize Your Templates for Mobile Social Media Sharing Track Opens with a Beacon Image Insert Reusable Code or Content with Includes Track Link Clicks in Sailthru and Google Analytics Accessibility in Messaging Add a Google Calendar Invite Filter Previously Recommended Content Sailthru Experiences
  • Campaigns
    Campaigns Overview Regular Campaigns Recurring Campaigns SMS Messaging AB Split Campaigns AB Winner Campaigns AB Auto Winner Campaigns View and Organize Campaigns Deliverability Monitoring Set a Sender Address Avatar in Gmail
  • Triggered Messages
    Triggered Messages Overview Transactional Messages Overview Set Up a Triggered Message Create Template Triggers for Messages Abandoned Shopping Carts AB Split Testing Triggered Messages Force Send Purchase Emails Smart Strategies
  • Promotions
    Promotion Codes
  • Ad Targeter
    Ad Targeter Overview Create an Ad Plan Create an Ad Plan Schedule Target Users with Ad Targeter
  • Data Feeds
    Data Feeds Overview Set Up a Data Feed Create a Content Feed from Your Content Library Content Search in Recommendations Use Feeds and Other Content Data in Templates Build a Campaign from an Edited Feed using Recommendations Call an External Data Feed Example Feeds The Sailthru RSS Extension
  • Deliverability
    Configure DNS Records
  • Content Blocks

    • Content Blocks

    Let Sailthru build Zephyr functions for you with Content Blocks. Set your filters, select your algorithms, and Sailthru writes the statement. 

    Enable Content Blocks

    Note: Pageview and purchase tracking must be enabled through the Sailthru Personalization Engine to use Content Blocks.

    Content Blocks use algorithms that require time to run against collected user behavior and interest data to recommend optimal content to your users.

    When the algorithms are first activated, most algorithms will need at least 24 hours to run. Some algorithms, like “Trending (viewed)” and “Trending (purchased)”, require 7 days to fully run when first initialized.

    In order to activate these algorithms, please reach out to your CSM or submit a support ticket.

    Content Block List

    From the Content menu in Sailthru, select Content Blocks. This takes you to the Content Blocks list page. Content Blocks are listed chronologically by date created. Each list entry shows the block name, who updated it, when it was last updated, the creation date, which algorithm was used, and options. 

    Options

    Hover over the three dots in the Options column to open the menu. From the Options menu, you can edit the block, quickly copy the Zephyr, or archive the block. If you have a content block you use frequently, you won’t have to go into the block every time you need the Zephyr function.

    Build a Content Block

    Follow these steps to create a content block, add personalization and filtering, and get the Zephyr function for your messaging. 

    1. From the Content Block list page, select Create New Block. This opens the Content Block Builder. 
    2. Give your block a Name.
    3. Select the main personalization algorithm you wish to use under Choose How You Personalize Your Content Blocks. Select a secondary algorithm to use as an alternative. The secondary algorithm is a fallback if the first can’t find enough content. 
    4. Set filters for your content if you wish to use them. Save your block to see how the filters change your results. 
    5. Check your content preview. If your preview looks how you want it to look, save your work.
    6. Select the Zephyr function tab. 
    7. Select Copy Zephyr and add the Zephyr statement to your message template. 
      1. Go to the Settings for your selected template. In a visual template, select Advanced. In an HTML template, go to the Setup section.
      2. Paste your Zephyr statement into the Setup text box for either type of template (HTML or Visual). Save your changes.
        Note: If you’re using more than one content block, update the variable names. For example, contentblock_1 = content_block(example1), contentblock_2 = content_block(example2), etc. You can use descriptive names for the content blocks.
      3. Return to your template and update your content properties to reflect the updated content block variable names and item numbers.

    Content Block Builder

    Select the Create New Block button to open the content block builder. Give your new content block a Name. 

    Filtering and Personalization

    After naming your content block, set filtering and personalization. 

    Filters

    Add a single filter or a group of filters to your block. Filters refine the content you’re showing to users. 

    Create complex filtering with groups and subgroups. Select Add a Group and create filter groups like the following image. 

    The available filters are the standard Sailthru content fields. 

    Personalization

    Select a personalization algorithm and an alternative algorithm that governs the content shown to users. For more information on each algorithm, see Algorithm Details.

    Name Description
    Popular (viewed) Items in your content library with the most views for all time.
    Popular (purchased) Items in your content library with the most purchases for all time. 
    Trending (viewed) Items that have been viewed most in the last 7 days.
    Trending (purchased) Items that have been purchased most in the last 7 days. 
    Viewed Recommended content based on a user’s pageview history using wisdom of the crowd.
    Purchased Recommended items based on a user’s purchase history. 

    Note: The Interest algorithm is not available in content blocks because it works differently from the other algorithms and requires a specific content feed. 

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