Build a User Management (Opt-out/Opt-down) Page

These are pages that users can access to edit their data and opt in and out of lists, or opt out of email completely. Sailthru’s policy is that unsubscribes are managed through Sailthru, and the opt-out page is Sailthru-hosted. This page will help you learn more about our three opt-out levels.

  • A default opt-out page is active automatically in Sailthru. If you prefer to style the opt-out page with CSS, contact your Customer Success representative to review and activate it in order to make your changes live. Any further changes to that opt-out page require review and reactivation by a member of Sailthru.

Opt-out Page Requirements:

Please note:

  • Link to the optout page in your template or campaign HTML using Zephyr syntax: <p><a href="{optout_confirm_url}">Unsubscribe here</a></p>
  • Checkboxes and radio buttons for adding/removing a user from a list will be automatically checked if the user is a member of that list and unchecked if they are not (when the subscriber arrives on that page from an email).
  • When a user unchecks a checkbox or radio button and clicks submit, they are removed from that list, and vice versa.
  • All the options (template vs campaign optout) of the default optout page are only visible when the page is linked to from a message. If you’d like to preview them, your best bet is to send a campaign to yourself on a test list.

Create A User Management Page

1. In the Sailthru interface, access Content tab > Hosted Pages.

2. Click “New Page“.

3. Under Name, write in whatever you want this page to be called. In the Type dropdown, select User Management.


4. Next, please see the details of coding the HTML for this page here.

Edit the Opt-out Page

  1. Under Content, click Hosted Pages.
  2. If the page is ‘locked’ (displays a gold lock), then click the page name “opt-out.” Otherwise click the wrench icon next to the “opt-out” page.
  3. Edit the HTML in the Code tab.
  4. In the Actions tab, select a page to redirect to from the Redirect dropdown. This page should thank the user once they have submitted the changes. (Make sure to create this ‘thank you’ page if you haven’t already — please see Build a Thank You/Confirmation Page.)
  5. Contact your account manager to test and activate the opt-out page; your changes will not be live until your AM activates them.

Opt-out Confirmation Page

After a user opts out, there are two options for the web page they next see:

  • Create a Sailthru-hosted Thank You/Confirmation page that confirms or thanks the subscriber. Next, set the opt-out page to redirect to it.  See details here.
  • Create a non-hosted page and include the URL in Opt-out URL of your Settings page.

Link Domain for Preference Pages

When a subscriber reads an email and clicks the unsubscribe link, the address bar should look something like this:

Let’s decode this url.


    is the link domain. If you haven’t set up your link domain, it should look like this. If you have, you’ll see your link domain instead of the above.

  •  /oc/

    is the page you are viewing. In this case, you’re looking at the ‘optout confirm’ page.

  •  /Taxrz7x-B1FBAABw/

    refers to the message the link came from.

  •  /61956ebe

    is a unique hash generated for security purposes to make sure no one opts out all your users. If the hash and message don’t match up, or the message doesn’t exist, you’ll see an error page.