Introducing Lifecycle Optimizer Predictive Entries
Introducing Lifecycle Optimizer Predictive Entries – the power of Sailthru’s artificial intelligence coupled with our easy-to-use drip series builder.
You can create flows for four customer behaviors, each with probability calculated by Sailthru’s Prediction Manager using an AI model that’s customized for your account and customer profiles. Those predicted behaviors are:
- Disengage from Email
- Optout from Email
- Visit your site
Jump right in with Predictive Entries Recipes in Lifecycle Optimizer:
These recipes were created with our Data Science team to enforce testing best practices and also make it easy to get started with predictive entries. Each recipe is tailored to the prediction type, leaving placeholders for message or messaging-cadence testing alongside a holdout group.
Recipes also include prediction-specific actions that set profile Custom Fields at strategic points in the recipe. You can use these Custom Fields within Audience Builder to generate Snapshots or Smart Lists on customers who are in or previously entered the flow and its test steps.
With Lifecycle Optimizer and Prediction Manager, it’s easier than ever to use automated, artificial intelligence to make you a super-hero marketer!
Not yet using Prediction Manager? Contact your Customer Success Team Member to learn more about putting predictions at your fingertips.