05/23/18

Introducing Email Composer

You’ve been there: It’s 4:45 on a Friday afternoon and your boss wants a quick redesign to your weekend promotion. Your creative team is out the door early, or has a turnaround time that will exceed the promotional period the email references. You need changes and you need them right away. Anxiety strikes, but worry no longer.

Beginning today, you have Sailthru’s Email Composer at your side.

Email Composer Animation

Say hello to our tool for drag-and-drop email message building. It’s accessible in your account starting today, May 23, 2018, and it’s included at no additional charge.

Email Composer creates new templates that can be used across the Sailthru platform. These visual templates can be used in

  • Lifecycle Optimizer triggered series flows
  • Campaign Builder using the “Build from Template” option
  • API calls used by your developers for transactional or triggered emails

Design elements, such as text blocks and column splits, are built to strict HTML coding standards, tested in a variety of popular email clients so you can build with confidence. Even better, every design element is built to be mobile-responsive.

Test it yourself – use Email Composer’s Desktop and Mobile previews to see how the template with look at laptop and hand-held screen sizes.

Email Composer Desktop Preview

Previewing your main image and need to make a tweak? Use Email Composer’s image editing tool to crop, add effects, create memes and more.

Email Composer Image Editor

You can easily add personalized information from the customer profile, such as name, using the inline text editor. Select your profile custom field and Email Composer adds the placeholder into the text box.

Email Composer Easy Personalization Animation

Ready to make some messages? Access Email Composer from the “Templates” page. Click “New Template” and look for the “Visual Template” option.

Opening Email Composer

Email Composer can only create new visual templates or modify template it has created. It is not possible to edit/import existing HTML templates in Email Composer. In beta testing, customers recreated their existing base template design using Email Composer in 20 to 60 minutes, allowing for infinite changes and iterations — all code-free.

Read more about Email Composer’s features in our updated documentation. Email Composer is live now for all accounts!, We look forward to bringing you more features to make it easier than ever to use personalized content and products in your automated email messages. Look for more to come this Summer!

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