Kickdynamic Overview

Introduction

The purpose of this document is to assist you in integrating Kickdynamic with your Sailthru account.


What is Kickdynamic?

Kickdynamic is an image-optimization service that helps “put your best image forward” at the time of an email open. Emails embedded with Kickdynamic Tags collect the following data:

  • Context At Open – The recipient’s situation (e.g location, timing, weather)
  • User Demographics – The recipient’s demographics (e.g. age, gender, ethnicity)
  • User Behavior – The recipient’s past behavior (e.g. email behavior, web behavior, purchase behavior)

Using this information, Kickdynamic selects an image to display that is relevant to the recipient at open. Through this partnership, Sailthru clients can embed Kickdynamic Tags into their templates to make email contextually-relevant with the highest-converting and up-to-date content.


What are the benefits of integrating with Kickdynamic?

  • Combine Profile Data With Real-Time Context – Kickdynamic collects vital information about recipients’ demographic profile and past behavior from Sailthru. Combining this data with Kickdynamic’s technology, marketers can define what content is displayed to recipients
  • Drive Conversions And Engagement – Kickdynamic helps Sailthru clients increase conversions and engagement by understanding immediate context of recipient, and combining that with real time content (e.g. products in stock or pricing)
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