Keep content up-to-date in Sailthru using Google Product Sync

Import, delete, and update content in your content library with a simple UI that makes it easy to link to your existing Google Product Feed, eliminating the need to maintain two separate content feeds.

Google product feed files are the primary data source that e-commerce websites use to display their products on Google. With this new functionality in your Sailthru content settings, you can leverage your Google Product Feed as the source of truth, and any updates in the linked feed will be reflected in the Sailthru database or content library. This doesn’t just improve your workflow, but actually improves personalization algorithms – which means better engagement for your customers.

Learn more about using Google Product Feeds in the documentation.