Create an Ad Plan

Ad Targeter is an ad management platform designed to work with Sailthru’s email products.

You’ll need to set up at least one ad plan and a schedule for each campaign (for example, a recurring newsletter), or you can reuse an ad plan across multiple campaigns. This only takes a few minutes, and once complete, the only management necessary is the upload of new ad images.

Create Ad Plans

1From Content tab, select Ad Targeter in the dropdown menu.

2Select the Plans link from the left menu.

Then click the Create New Ad Plan button.

  • Name your Ad Plan, select the days of the week.
  • Note: The drop-down menu for selecting Mailing List is a deprecated feature and will have no impact on your ad-serving.
  • If you have a newsletter that goes out an irregular intervals you may leave the days of the week unselected to create an irregular-schedule plan. 47_03_02 Ad Targeter Set Up-Name dialog box

3Once you’ve saved your ad plan, create the zones that your ads will be placed into by selecting the green plus icon.

48_03_02 Ad Targeter Set Up-Plus Sign for Zones

  • When creating a zone, you’ll specify the Zone Name as well as a Width and Height (in pixels). This is the default size the ad will be displayed in all templates. To enable responsive sizing (e.g. for mobile) or additional styles, see the Place Invocation Codes section below. Regardless, ensure that your template code will accommodate the specified ad size(s).

49_03_02 Ad Targeter Set Up-Banner Name Size

  • In the example below two ad zones have been created: banner and sidebar. The height and width of each correspond to the ad space coded into the chosen template. When coding a template, you’ll want to be specific about the image size for each zone.

50_03_02 Ad Targeter Set Up-2 ads for Ad Plan

Note: If you have any ongoing ads for which you won’t need reporting, you can create a remnant ad that will always use the same creative.

  • If an ad image is not added into the scheduler you will NOT receive reporting on the banner performance page. Remnant ads are not reported in Banner Performance. Additionally, ads in transactional emails are not included in Ad Targeter reporting.
  • Once an ad zone has been associated with a schedule, even after the schedule has transpired, the zone may not be deleted. This is to ensure that all ad reporting data is preserved.
  • If you are having trouble saving the banner, please disable ad blocking software or extensions within your browser. Also, ad blockers can prevent ads in emails from displaying in the Clickmap.

Place Invocation Codes

1Click the Paper icon in the right column to view the View HTML. 

Copy the invocation code.

51_03_02 Ad Targeter Set Up-View HTML Icon

This will open the dialog box with the invocation.

52_03_02 Ad Targeter Set Up-Dialog Copy Invocation Code

 

2Within the campaign/template editor’s Code tab, paste the invocation code for each ad zone.
  • To call the ad:

{ad("Ad Zone Name")}

  • For CSS that has a @media rule to enables mobile responsiveness, e.g.:

@media only screen and (max-width: 500px) { your_mobile_css_class {
width {60px}
}

  • Add the following Zephyr code in place of the normal {ad("Ad Zone Name")}

{ad_orig = "class="}
{ad_stylized = 'class="your_mobile_css_class'}
{replace(ad("Ad Zone Name"), ad_orig, ad_stylized)}

3Go to the Template Editor and click on the Advanced tab. Select the Ad Plan from the drop-down menu.

 53_03_02 Ad Targeter Set Up-Selecting Ad from Template

 

You can now see the ad by looking at the Preview tab if the criteria is met. For example, if your ad is scheduled for tomorrow, you will not be able to preview it today. Save your changes in the template editor.

Once you have an Ad Plan configured, you can:

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