07/26/18

Easily modify inbox preview text with Email Composer

Subject lines are no longer the sole trigger for customers to open your emails. Popular email clients such as Gmail show preview text next to a subject line to give further insight as to the content a message may hold.

Inbox preview text example

With our latest Email Composer update, marketers can now quickly add and modify preview text from a straight-forward interface, instead of creating hacky or wonky workarounds inside of HTML. Our Subject Line toolbar preview now gives access to create and edit preview text:

Preview Text and Subject Line toolbar

Click anywhere in the section to open up the Subject Line and Preview Text editing panel:

Subject Line Editing

Add your Subject Line and Preview Text to the screen and apply your changes. Only the subject line will appear in the toolbar, and you can then click the Email Composer preview to see both the Subject Line & Preview Text side-by-side:

Preview with Preview Text

 

It’s that quick and easy! Your Preview Text will carry over to all API and Lifecycle Optimizer uses, and automatically import into Campaign Builder every time you “Build from Template.”

Looking to use dynamic fields? You can! Zephyr conditions and placeholders are allowed in both Subject Line and Preview Text, and test/real sends will read and parse the code. This means you can use profile vars in both Subject Lines and Preview Text. Currently, the Email Composer preview tool will not display the parsed preview text, however this functionality will be updated in early August 2018!

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