Create flows that update ‘opt-out’ statuses

You can now design flows that update the opt-out status of profiles in LO flows. Similar to LO’s opt-out check, status can be updated to one of the following:

Consider using this new action to:

  1. Revalidate users when they subscribe to a list (without a developer having to update their API)
  2. Set a user to opt-out after an extended period of disengagement
  3. Proactively opt-out customers who purchased but aren’t on a list

For more information, check out our updated Lifecycle Optimizer documentation.