Check Smart List membership in Lifecycle Optimizer

Lifecycle Optimizer’s “List Subscriber” check can now look at Smart Lists and their memberships.

With this subtle change, you can leverage virtually any profile characteristic inside of Lifecycle Optimizer flows. Use Audience Builder to create a Smart List, then check customers against the Smart List in real-time as they pass through a Lifecycle Optimizer flow.

We’re excited to release this popular customer request – it’s live as of July 23, 2019, for all marketers.