03/01/17

Improving Your Day-to-Day Campaign Workflow (Updated 4/6)

We know how much time you spend in our platform, to the point of knowing every extra click. So this month we are tackling a series of feature requests that came directly from you, to make your campaign workflow smoother and easier than ever.

More new campaign features will be released over the coming weeks, so keep an eye out for alerts in My Sailthru. Next up, easy searching of past campaigns.

Released on March 1, 2017

Preview your Subject Line
You spend time crafting the perfect subject line to draw your users into your message. Now you can preview it in your workflow the same way your users will see it, even if you are using dynamic Zephyr subject lines.
sailthru-campaign-subject-line-edit2

Never Forget to Track Opens
A beacon is a special image you include in emails so Sailthru can track individual user opens. While including a beacon is not required, it is highly recommended. The code editor will now prompt you with a reminder if you haven’t included a tracking beacon and would miss out on this important data.
Screen Shot 2017-03-01 at 1.38.49 PM

More Global Seed Emails
Transparency is important, but can be hard to achieve for larger teams. Global seed email addresses receive every email campaign sent from your account. We have raised the allowed number of these addresses from 10 to 100, to accommodate larger marketing teams.

Released on March 21, 2017

Identify Your A/B Test Send
When doing split testing, it is important to make sure both versions are exactly how you want them. This could get tricky if your test is as subtle as a link change. To help make it perfectly clear, your preview emails for A/B tests will declare which split they are with a prepended indicator in the subject line. This will make it easy to distinguish before you even open your email, for instance: “[Test A] Subject Line”.

Released on April 6, 2017

Filter Campaign Summary Reporting by Label
Narrow your Campaign Summary Reporting by a label in addition to the standard filters of list, template, and date. The aggregate campaign stats and the full data export also reflect the chosen label filter.
Screen Shot 2017-04-07 at 11.13.30 AM
Use labels as a meaningful way to organize your campaigns and their reporting. For instance, tag campaigns using personalization and see those results against your curated campaigns.


This page will be updated as new campaign improvements are released.

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