Bulk Updating in Audience Builder
Audience Builder’s Bulk Update tool allows you to make the same change to any number of user profiles at once. Below are examples of how Audience Builder’s Bulk Update tool and features are used.
When to Use Bulk Updates
Here are some examples of what you can do via bulk updates in Audience Builder:
- Add or remove a variable across all users or a segment of users
- Opt-out all users or a segment of users
There is a new section near the bottom of the page for your bulk updates. Select the dropdown menu to see all the Actions you select from.
Set variable is used to create or update a user variable on User Profiles
- Field: the variable to match (case-sensitive)
- Value: the value that will be assigned
NOTE: Setting a number variable using bulk update in Audience Builder will result in the value of the variable being set as a string. Therefore, it can only be queried using quotations. For example: “1”. To set the variable value as a numeric value, please set the variable instead via list upload or the API.
Please see Setting Variables for details on setting values on your subscribers.
Unset variable will delete the variable for all the users filtered through the query you submit.
- Delete a user variable on User Profiles
- Field: the variable to delete (case-sensitive)
Use the opt out action cautiously as all users affected by this bulk update will no longer receive any communication from you going forward.
Set all or a segment of users as “opted out” for all email — both mass mail and transactional templates.