In the eyes of Personalization Engine, you are what you tag! To assist you with optimizing interest meta tags for Personalization Engine, we’ve provided examples below.

A key point is that more tags are not necessarily better. Four to five interest meta tags that range from general to specific are ideal. The most general tag should never be more encompassing than a flagpole category in your website’s organizational structure. And even the most specific tag should reoccur on other pieces of content. The best way to create a consistent and relevant set of interest tags is to place yourself in the eyes of your browsing users. What type of information would you want a brand to save about your interests?

Note: If you have discrete verticals, it is preferable to filter by those instead of interest tags. You can add verticals as custom Personalization Engine meta tags. For more information, see the Custom Personalization Engine Tags documentation.

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Examples

1

E-Commerce

   For a product description of a leather handbag priced at $150:

<meta name="sailthru.tags" content="handbags, leather, modern, price 100-199" />
<meta name="sailthru.date" content="2013-01-05 " />
<meta name="sailthru.expire_date" content"Mon, 07 Jan 2013 11:38:36 -0500"/>
<meta name="sailthru.description" content="Butter-soft cowhide is made durable for city trekking with reinforced corners and double straps. Silver embellishments are bold and modern." />
<meta name="sailthru.image.full" content="http://example.com/image_300x200.jpg" />
<meta name="sailthru.image.thumb" content="http://example.com/image_50x50.jpg" />
<meta name="sailthru.title" content="Leather Shoulder Bag" />

• The tags are versatile and can include a range, such as price, to capture purchase price propensity. If you’d like to collect exact prices, then simply implement purchase API and we’ll automatically collect the price based on the item’s URL.
• An expiration date tag is important if you have an item that will only be on sale for a short period of time. When you set up a Personalization Engine Content Feed, you can additionally indicate how far back to pull new content (i.e. 72 hours back). If you wish for more exact expiration dates, use the aforementioned tag.
• All the items on your site should be passed as two image sizes. Consistent sizes allow you to easily call the images into your email templates. One should be tagged full and should be the larger image. The thumb image is thumbnail size, usually 50×50 pixels. You can pass additional image sizes with custom Personalization Engine meta tags.

2

Publishing

  For an article about the ideal amount of food to consume before a marathon:

<meta name="sailthru.tags" content="marathon, training, nutrition, carb-loading" />
<meta name="sailthru.author" content="Suzy Sparkman" />
<meta name="sailthru.date" content="2013-01-05" />
<meta name="sailthru.expire_date" content="Mon, 07 Jan 2013 11:38:36 -0500" />
<meta name="sailthru.description" content="Nutrition is critical to endurance sports training, but it is just as crucial in basic exercise regimens. Here is how to effectively optimize your workout with the right foods." />
<meta name="sailthru.image.full" content="http://example.com/image_300x200.jpg" />
<meta name="sailthru.image.thumb" content="http://example.com/image_50x50.jpg" />
<meta name="sailthru.title" content="Better Foods to Boost Your Routine" />

• Note that if your website is sports-focused, you would want to avoid using generic tags like exercise or sports.
• The description tag should be captivating enough to entice the reader when it is used as the lead-in copy inside an email. Ideally, two to three sentences at most, although you can always use a “see more” link inside the email.
• The title should be engaging. Punctuation and capitalization are important; the title tag is typically called directly into the email you send.